Thrive Market is a membership-based retailer offering natural and organic food products at reduced costs.

Objective: Create a user friendly experience for making healthy living easy and affordable for everyone.

Projects:

·  Art direction and concept development.

·  Designed user interface: typography, brand colors, photography, and layout.

·  Strategized and designed new subscription feature and blog templates.

Projects:

·  Creating UI for responsive website articles pages for Los Angeles Times, Chicago Tribune, and several other markets

·  Responsible for UAT and design QA for Tribune properties across multiple viewpoints and devices 

·  Leading brand strategy and design for 80Twelve, an online sports network

·  Strategizing and designing user interface for membership offer panels

·  Designing presentation templates and style guides for senior team

Client: Tribune Publishing

Objective: To create stacked and horizontal logos, custom numbers, lower thirds for YouTube videos, and a brand guide for Tribune's Publishing's new media brand (80Twelve).

Project:

· Art Direction and concept development

· The brand logo was developed to communicate the high energy and unique take of the brand. The Orange is strong and bright without being abrasive or simple. The flat colors and thin lines are designed to target a digitally savvy group without being cheap or pandering. Added value is derived from the use of the unique number style. These will be used in listicles, stats, dates, etc. Finally, the bold twelve provides a sense of trustworthiness.  

Client: Wade & Belle

Objective: To create a brand that encompasses a vintage and imaginative aesthetic.

Project:

· Art Direction and concept development

· Designed brand book: typography, brand colors, photography, and layout

· Created visuals for email marketing and social media that increase sales and engagement

· Edited photos for mailers and site creatives

Client: Moustache Coffee Club (MCC)

Objective: To create a logo and packaging for MCC. The founder wanted a logo with a masculine and modern tone.

Project:

· Art Direction and concept development

· Created a logo with a modern take on vintage barbershop signage. Chose Tungsten and Gotham for the fonts, which both represent classical masculine type

Client: Milk & Honey Shoes

Objective: To create a unique brand experience that empowers women to create their perfect pair of shoes.

Project:

· Art Direction and concept development

· Designed user interface: typography, brand colors, photography, and layout

· Created visuals for email marketing and social media that increase sales and engagement

· Edited photos for mailers and site creatives

Client: Refine Basics

Objective: To redesign the About Us/Difference pages, resulting in a more visually appealing interface for the user.

Project:

· Constructed layout based on user research

· Designed user interface: typography, brand colors, photography, and layout

· Created visuals for email marketing and social media that increase sales and engagement

Client: Savoir Mode

Objective: To create a high end editorial brand that empowers women to shop new markdowns on designer fashion.

Project:

· Art Direction and concept development

· Created and coded visuals for email marketing and social media that increase sales and engagement 

· Edited photos for mailers and site creatives